How a luxury webshop gains control over global shipping
SeriousWatches x TFF
Customer
SeriousWatches
Why TFF?
Genuine care and control over shipments
Where?
Local & worldwide
Website
www.seriouswatches.eu
What started with sending just a few watches a week has grown into thousands of parcels shipped to customers in forty countries. At SeriousWatches, a watch is more than a product: it’s a gift, a moment. Shipping should amplify that feeling – not interrupt it. That’s why the company looked for a logistics partner who delivers the same level of care they do.
When every shipment is a promise
SeriousWatches started small but has grown into an international webshop with a loyal customer base. Those customers expect a carefully crafted buying experience. Each watch is packed with care, wrapped in premium materials, and shipped as a high-value product. The only problem: the shipping processes didn’t always live up to that standard.
A familiar challenge: multiple carriers, different systems, inconsistent service. A lost shipment is never ideal — but with luxury products, fast and knowledgeable support becomes essential. In practice, that proved hard to find with large carriers: too many layers, too little visibility, limited influence, and never the certainty that the right person was actually paying attention.
Advantages for SeriousWatches
One clear system
Personal and fast service
Efficient workflow thanks to Shopify-integration
More time for customer experience
Flexibility in international shipping
Control over every shipment
Certainty through one clear, streamlined system
Choosing TFF gave them exactly the level of service they were looking for: being heard and having direct, easy access. All shipments are managed in one place, selecting the right carrier takes seconds, and someone steps in immediately whenever support is needed. At TFF, you’re not just seen – you’re genuinely helped.
The team quickly noticed how fast questions were handled. “Personal service is incredibly rare these days. And it’s precisely that personal service that makes the difference. No phone menus, no long wait times,” says Kaj Niemeijer, founder of SeriousWatches.
Webshop integration TFF x Shopify = working more efficiently
TFF Xpress’s new webshop integration delivered immediate, visible benefits. Addresses are now imported automatically, and shipping labels are ready within minutes. Where the team used to spend an hour creating labels, that task now takes only a few minutes.
That time goes straight back into what SeriousWatches excels at: carefully packaging, checking, and supporting customers. “The less manual work, the more time you have to provide real service.”
Worldwide shipping and a wide choice of carriers
SeriousWatches ships to dozens of countries every week. Each country works differently. What goes flawlessly with one carrier in Germany can become a challenge for that same carrier in Italy or Cyprus. Relying on a single courier simply isn’t an option.
With TFF, SeriousWatches selects the best route, the fastest carrier, or the preferred option of a returning customer for every order. That keeps each shipment personal. And it doesn’t just feel better for the customer – it also prevents mistakes. “Flexibility is just as important to us as speed.”
Ready for growth, without putting pressure on logistics
SeriousWatches continues to expand globally and consciously prioritises the customer experience. New markets, new brands, and an increasingly professional webshop demand speed and flexibility. TFF aligns seamlessly with that – personal, engaged, and continuously evolving.
As a result, the collaboration doesn’t feel like working with a supplier who merely handles shipping, but with a logistics partner who helps the company move forward every single day. Exactly the kind of service that isn’t just pleasant in luxury e-commerce – it’s essential.
Or, as Kaj Niemeijer puts it:
“Sometimes you just have to admit there’s absolutely nothing to complain about.”
Get to know TFF Xpress Webshop Connect
Connect your webshop, marketplace, or ERP system with TFF Xpress Webshop Connect and automate your entire shipping process. No more copying and pasting data, no more manually entering dimensions or weights. Everything runs automatically. That gives you more time for what matters, while shipping becomes faster and more organised.
Request a free TFF Xpress account and experience for yourself just how effortlessly it works.
Connect your webshop with TFF Xpress Webshop Connect, too!
